More fans. Deeper engagement. From the data you already own.
A league's relationship with its fans is its greatest asset. Alt Sports Data is the operating system that turns your official data into the experiences fans engage with — live visualizations, broadcast graphics, games and content.
Trusted by 30+ leagues worldwide
.png){kind=logo}
.png)
.png)
ASD Ecosystem
Built for the league. Not the operator.
Sportradar, Genius and Stats Perform are intermediaries built for operator demand. We're aligned with the principal — leagues are our customers, on roughly 50/50 economics, and we win when the league wins.
Deepen Fandom. Commercialize Your Data.
We partner with emerging and non-traditional leagues across motorsports, combat, action and alternative sports. We come from these communities, so the experiences we build feel native to the fan — not bolted on for monetization. You keep commercial control; we do the heavy lifting.
- Data foundation — captured at the source under exclusive official rights
- League amplification — live stats, broadcast graphics, games and content
- A first-party fan data layer the league owns
- Integrity, readiness and aligned ~50/50 economics
From the Timing Wall.
Not the TV.
Exclusive global F1 data.
Exclusive global F1 data rights — a direct timing and telemetry feed that powers everything from live race visualizations and broadcast graphics to modelled markets. Source-level data, milliseconds from the car: a 5-second edge is about 400 metres of track at top speed.
- 750M
- Global Fans
- 130+
- Markets / Race
- 180+
- Territories
- <500ms
- ALT Direct
The Lineup
30+ leagues. One feed for every market.
HLR
High Limit Racing
BKFC
Bare Knuckle Fighting Championship
NX
Nitrocross
PSL
Power Slap League
FD
Formula Drift
SLS
Street League Skateboarding
MASL
Major Arena Soccer League
SMX
SuperMotocross
WoO
World of Outlaws
NHRA
NHRA
BYB
BYB Extreme
KC
Karate Combat
PLL
Premier Lacrosse League
USAC
USAC Racing
DGPT
Disc Golf Pro Tour
CDC
Champions Dodgeball Circuit
MLR
Major League Rugby
The Platform
Four layers. One platform for the business of your sport.
Data is the foundation. On top of it, an operating system that turns league activity into integrity, fan engagement and commercial activation.
Exclusive league partnerships
Fans across four sport verticals
League Readiness Report™ scoring points
From the timing wall, not the TV broadcast
Live events covered every year
Unique events across the year-round calendar
The data foundation underneath it all
Real-time capture and AI vision, official feeds and APIs — the layer every other layer is built on. Guides for partner integration teams.
Heritage
The sports the world
is discovering next.
A league's relationship with its fans is its greatest asset. Alternative sports have the deepest, most authentic communities in sport — and nothing built to serve them as one capability.
ALT Sports Data was built to change that. We capture official data at the source and turn it into the experiences fans engage with — live visualizations, broadcast graphics, games and content — plus the first-party data layer the league owns.
From bare-knuckle fighting to electric rallycross, from professional lacrosse to sprint car racing — we are the partner behind the sports that are defining the next era of competition.
Partner Ecosystem
Trusted by the leagues that matter.
“A league's relationship with its fans is its greatest asset. Everything we build deepens it — everything that gets monetized flows from it.”
Alt Sports Data
Our thesis — the League Operating System
For Leagues
Deepen Fandom. Commercialize Your Data.
We partner with emerging leagues across motorsports, combat, action and alternative sports. You keep commercial control; we do the heavy lifting.
One Operating System
for Every Stage
From capture at the source to the channels where fans participate — we run the layers so you can focus on growing the sport. Data foundation, integrity and readiness, league amplification, and commercial activation.
- Data foundation — captured at the source under official rights
- League amplification — live stats, visualizations and broadcast graphics
- Fan engagement — predictions, polls, pick'em and leaderboards
- A first-party fan data layer the league owns
- Integrity monitoring, readiness and compliance
- Commercial activation — betting, prediction, DFS and media
For Sportsbooks, Prediction, DFS & Media
New Content. New Fans to Acquire.
The channels that turn fans into customers — sportsbooks, prediction markets, DFS and media platforms fighting over the same major-league audiences. Alt Sports Data is the single source of official emerging-sports content, delivered turnkey.
Content You Cannot
Buy Anywhere Else
Official data and odds, live markets and pricing, broadcast and content feeds across 30+ leagues — plus a new audience to acquire: 1.87B fans, largely untapped.
- Official data & odds across 30+ leagues
- Live markets & pricing
- Broadcast & content feeds, overlays and widgets
- A fan-acquisition audience — 1.87B fans
- Integrity services
- Year-round calendar — 10,000+ live events
// GET /v1/events?league=bkfc&live=true
{
"event": "BKFC 72: Smith vs. Jones",
"status": "live",
"markets": [
{ "type": "moneyline",
"outcomes": [
{ "name": "Smith", "odds": -150 },
{ "name": "Jones", "odds": +130 }
]
}
],
"round": 3
}
developers.altsportsdata.com
Leadership
Built by people who know the game.
Operators, traders, technologists, and sports executives — united by a shared conviction that alternative sports deserve a platform built for the league.
C-suite
Jake Cassaday
CEO
Leading Alt Sports Data's mission to build the league operating system for emerging sports.
Joe Dunnigan
CCO (Founder)
Commercial strategy and league partnerships across motorsports, combat and action sports.
Michael Jordan
CPO (Co-Founder)
The platform layer — capture, feeds, and the fan-facing surfaces leagues run on.
Todd Ballard
President & CGO (Co-Founder)
Growth across league partnerships, media, and the channels where fans participate.
Vice presidents
Tim Woods
VP, Finance
Kurt Selander
Applied AI
Walker McBride
VP, League Partnerships
League partnerships, onboarding, and long-term positioning.
Emily Reyes
VP, League Solutions
Andy Straight
VP, Partner Marketing
League onboarding, partner marketing, and co-branded campaigns.